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ActiveCampaign is a popular marketing automation and CRM software with 180K+ customers. Their pricing is as simple as creating an automation with the platform.
ActiveCampaign pricing starts at $19/month. You can save 20% with an annual plan, and nonprofits get an additional 20% off. Try it for free for 14 days with all the features in the Professional plan.
How Much Does It Actually Cost?
When it comes to email marketing and automation, one of the most important questions businesses ask is: ActiveCampaign Pricing 2025: How much does it actually cost? Understanding the cost of ActiveCampaign is crucial for evaluating whether it fits your budget and meets your needs. Let’s break down the pricing structure and explore how much you can expect to pay in 2025.
ActiveCampaign Pricing Plans in 2025
ActiveCampaign offers four main pricing tiers: Lite, Plus, Professional, and Enterprise. The cost varies depending on the features included and the size of your contact list. Here’s an overview of the base prices for each plan:
- Lite Plan: Starts at $29/month (for 1,000 contacts).
- Ideal for small businesses just starting with email marketing.
- Includes email marketing, marketing automation, and unlimited email sends.
- Plus Plan: Starts at $49/month (for 1,000 contacts).
- Designed for growing businesses.
- Adds features like a CRM, SMS marketing, and landing pages.
- Professional Plan: Starts at $149/month (for 1,000 contacts).
- Perfect for advanced marketing teams.
- Includes predictive sending, split automation, and detailed reporting.
- Enterprise Plan: Custom pricing.
- Tailored for large organisations with advanced needs.
- Offers custom reporting, dedicated account management, and advanced support.
Pricing Based on Contact List Size
ActiveCampaign’s pricing increases as your contact list grows. For example:
- 1,000 Contacts: $29 (Lite), $49 (Plus), $149 (Professional).
- 5,000 Contacts: $99 (Lite), $169 (Plus), $279 (Professional).
- 10,000 Contacts: $179 (Lite), $249 (Plus), $479 (Professional).
The Enterprise plan is customized based on your specific needs, and pricing is provided upon request.
Annual vs. Monthly Billing
ActiveCampaign offers discounts for businesses that opt for annual billing. On average, you can save up to 20% by choosing to pay annually instead of monthly. For example, the Lite plan billed annually costs $228 per year ($19/month), compared to $29/month for monthly billing.
Are There Any Hidden Costs?
While ActiveCampaign’s pricing is transparent, some additional costs may apply depending on your needs:
- SMS Marketing Credits: Costs vary depending on usage.
- Add-Ons: Advanced reporting or additional services may come with extra fees.
- Custom Features: Enterprise clients may need to budget for custom solutions or integrations.
Is ActiveCampaign Worth the Cost in 2025?
ActiveCampaign’s pricing reflects its robust features, scalability, and excellent customer support. While the platform may seem more expensive than some competitors, its value lies in its ability to combine email marketing, automation, CRM, and advanced analytics into one seamless solution. For businesses looking to scale their marketing efforts efficiently, the cost is often justified by the return on investment.
So, ActiveCampaign Pricing 2025: How much does it actually cost? The answer depends on your business size, goals, and contact list. With plans starting at $29/month and scaling up based on features and contacts, ActiveCampaign provides flexibility for businesses of all sizes. By carefully assessing your needs and budget, you can choose the right plan to unlock the full potential of this powerful marketing platform.
Check out this summary of ActiveCampaign plans
Plans, Features, and Hidden Costs
Plans, Features, and Hidden Costs
If you’re considering ActiveCampaign in 2025, understanding its pricing plans, included features, and any potential hidden costs is essential for making an informed decision. This section delves into the details, providing a clear picture of what each plan offers and what additional expenses you might encounter.
ActiveCampaign Pricing Plans and Features
ActiveCampaign offers four primary pricing plans, each tailored to meet the needs of different businesses. Here’s an in-depth look at each plan’s pricing and features in 2025:
1. Lite Plan
- Starting Price: $29/month (for 1,000 contacts).
- Best For: Small businesses or beginners in email marketing.
- Key Features:
- Email marketing.
- Marketing automation.
- Unlimited email sending.
- Basic reporting.
- Access to a library of templates.
2. Plus Plan
- Starting Price: $49/month (for 1,000 contacts).
- Best For: Businesses that need advanced tools and integrations.
- Key Features:
- Everything in Lite.
- Built-in CRM with sales automation.
- Landing pages.
- SMS marketing.
- Custom branding.
- Advanced integrations like Salesforce and eCommerce tools.
3. Professional Plan
- Starting Price: $149/month (for 1,000 contacts).
- Best For: Growing businesses or marketing teams requiring advanced capabilities.
- Key Features:
- Everything in Plus.
- Predictive sending and content recommendations.
- Advanced automation workflows.
- Site messaging.
- Split automation (A/B testing for workflows).
- In-depth analytics and reporting tools.
4. Enterprise Plan
- Starting Price: Custom pricing.
- Best For: Large organisations with specific needs and high-volume marketing.
- Key Features:
- Everything is professional.
- Custom reporting and dashboards.
- Dedicated account manager.
- Phone support.
- Custom branding options and domain.
- Advanced API access for custom integrations.
Hidden Costs to Consider
While ActiveCampaign’s pricing structure is transparent, there are some additional costs you should be aware of:
- Contact List Size
- ActiveCampaign’s pricing increases as your contact list grows. For example, moving from 1,000 to 5,000 contacts can significantly raise your monthly costs, especially for higher-tier plans.
- Example for 5,000 contacts:
- Lite: $99/month.
- Plus: $169/month.
- Professional: $279/month.
- SMS Marketing Credits
- SMS marketing is not unlimited and requires purchasing credits based on your usage. Costs vary depending on the number of messages sent and the recipient’s location.
- Advanced Add-Ons
- Certain features, like advanced reporting, specialised integrations, or additional user seats, may come with extra fees.
- Custom Solutions for Enterprise Plans
- Enterprise customers may incur costs for custom features, advanced API integrations, or unique requirements tailored to their business.
- Migration Services
- If you’re moving from another platform, ActiveCampaign offers migration services, which may involve additional charges depending on the complexity of your data.
- Training and Onboarding
- While basic training is included, premium onboarding services or one-on-one training sessions may come at an extra cost.
Are there discounts or promotions?
ActiveCampaign often provides discounts for annual billing, which can save you up to 20% compared to monthly payments. Additionally, nonprofits and educational institutions may qualify for special rates or discounts.
When evaluating ActiveCampaign Pricing 2025, it’s essential to consider both the listed prices and any potential hidden costs associated with your chosen plan. Each pricing tier is designed to cater to different business needs, with features scaling to match the complexity of your marketing efforts. By understanding the plans, features, and potential additional expenses, you can determine which ActiveCampaign plan offers the best value for your business in 2025.
Which Plan is Right for You?
Choosing the right plan can be challenging, especially with a platform as feature-rich as ActiveCampaign. In 2025, the platform offers four pricing tiers—Lite, Plus, Professional, and Enterprise—each designed to cater to different business needs. To help you decide, let’s explore ActiveCampaign Pricing 2025 and determine which plan aligns best with your goals and budget.
Lite Plan: For Small Businesses and Beginners
- Starting Price: $29/month (for 1,000 contacts).
- Best For:
- Startups or small businesses new to email marketing.
- Individuals or solopreneurs managing simple campaigns.
- Why Choose This Plan:
If your focus is on sending basic email campaigns, automating simple workflows, and accessing essential features like email templates, the Lite plan provides great value at an affordable price.
Plus Plan: For Growing Businesses
- Starting Price: $49/month (for 1,000 contacts).
- Best For:
- Small to medium-sized businesses looking to scale their marketing efforts.
- Teams needing more advanced tools like a CRM, SMS marketing, and landing pages.
- Why Choose This Plan:
The Plus plan is ideal if you’re ready to integrate your email marketing with sales processes and want access to advanced tools like lead scoring, branded emails, and third-party integrations.
Professional Plan: For Advanced Marketing Teams
- Starting Price: $149/month (for 1,000 contacts).
- Best For:
- Businesses with established marketing teams that require advanced automation.
- Companies looking to leverage AI tools like predictive sending and site messaging.
- Why Choose This Plan:
If your business needs high-level automation workflows, A/B testing for automation, and robust reporting features, the Professional plan delivers advanced capabilities to maximize your marketing efforts.
Enterprise Plan: For Large Organizations
- Starting Price: Custom pricing.
- Best For:
- Large corporations or organizations with complex marketing needs.
- Businesses requiring custom solutions, advanced API integrations, and premium support.
- Why Choose This Plan:
The Enterprise plan is perfect if your business demands tailored services, dedicated account management, and advanced reporting tools to align with high-scale marketing strategies.
Key Factors to Consider When Choosing a Plan
- Contact List Size
- As your contact list grows, the cost of each plan increases. Consider your current and projected contact list size to choose a plan that fits your budget.
- Features You Need
- Evaluate the features offered at each pricing tier. For instance, if you need SMS marketing or CRM capabilities, the Lite plan won’t meet your needs, and you’ll need to opt for Plus or higher.
- Scalability
- If you’re a small business planning to scale quickly, choosing a plan with more advanced features may save time and money in the long run.
- Budget
- Weigh your budget against the features and ROI. While higher-tier plans may seem costly, their advanced tools often provide significant value for growing businesses.
- Trial and Testing
- Start with a free trial or the Lite plan if you’re unsure. ActiveCampaign allows you to upgrade easily as your needs evolve.
When deciding which plan is right for you, focus on your business goals, budget, and the features you need most. Whether you’re a small business starting with the Lite plan or a large organization opting for Enterprise, ActiveCampaign Pricing 2025 offers flexible options to accommodate businesses of all sizes. Take the time to evaluate your needs, and don’t hesitate to leverage ActiveCampaign’s free trial to explore the platform before committing to a plan.
Cost, Features, and Value Compared
When evaluating marketing automation platforms, understanding how cost aligns with features and value is essential. With ActiveCampaign, the pricing structure in 2025 provides flexible options for businesses of all sizes, but which plan delivers the most value for your needs? Let’s dive into ActiveCampaign Pricing 2025: How much does it actually cost?, and compare the cost, features, and overall value of its plans.
Plan Comparison: Cost and Features
Lite Plan
- Cost: Starts at $29/month (for 1,000 contacts).
- Key Features:
- Email marketing and automation.
- Unlimited email sending.
- Access to email templates and basic reporting.
- Value:
Perfect for startups or small businesses looking to establish an online presence without breaking the bank. However, its limited tools may not suit businesses seeking advanced functionality.
Plus Plan
- Cost: Starts at $49/month (for 1,000 contacts).
- Key Features:
- Everything in Lite.
- CRM with sales automation.
- SMS marketing and custom branding.
- Landing pages and eCommerce integrations.
- Value:
A great option for growing businesses that need to combine email marketing with sales tools. The additional features justify the price increase, making it a good middle-ground choice.
Professional Plan
- Cost: Starts at $149/month (for 1,000 contacts).
- Key Features:
- Everything in Plus.
- Predictive sending and split automation.
- Site messaging and advanced reporting.
- AI-driven insights for campaigns.
- Value:
Offers advanced tools for scaling businesses or marketing teams. While the cost is higher, the enhanced features can help maximize ROI by improving campaign performance and customer engagement.
Enterprise Plan
- Cost: Custom pricing.
- Key Features:
- Everything in Professional.
- Dedicated account management and custom reporting.
- Advanced API access and phone support.
- Premium onboarding and training.
- Value:
Best for large organizations with high-level needs. Though costly, the tailored features and dedicated support deliver excellent value for businesses managing complex, large-scale marketing operations.
Cost vs. Features: What Are You Paying For?
The cost of ActiveCampaign plans increases based on the features provided and the size of your contact list. Higher-tier plans include tools that can significantly enhance your marketing capabilities, such as advanced automation, AI-driven insights, and CRM integrations.
For small businesses, The Lite plan provides essential tools at an affordable price. On the other hand, enterprises can benefit from robust customization and premium support through the Enterprise plan, making it worth the higher investment.
The Value of ActiveCampaign in 2025
When comparing ActiveCampaign to other platforms, its value lies in its ability to combine multiple tools—email marketing, CRM, automation, and analytics—into a single, seamless platform. While the upfront cost may seem higher than competitors, the long-term benefits often outweigh the expense. Here’s why:
- Efficiency: Advanced automation saves time and effort.
- Personalization: AI tools like predictive sending boost engagement.
- Scalability: Flexible pricing allows you to grow without switching platforms.
- Support: Access to customer support, including dedicated account management for Enterprise users, ensures your success.
Which Plan Offers the Best Value?
- For Budget-Conscious Users: The Lite plan provides essential features at an affordable price, offering excellent value for small businesses or beginners.
- For Growing Businesses: The Plus plan strikes a balance between cost and features, making it ideal for teams that need advanced tools without overspending.
- For Advanced Marketers: The Professional plan delivers the most value for businesses focused on scaling and optimizing their campaigns with advanced automation.
- For Enterprises: While the Enterprise plan has the highest cost, it offers unmatched value for large-scale operations requiring custom solutions and premium support.
Conclusion
When it comes to ActiveCampaign Pricing 2025, understanding the balance between cost, features, and value is key. Each plan caters to different business needs, from basic email marketing for beginners to advanced automation for large enterprises. By assessing your requirements and budget, you can choose a plan that delivers the best value for your investment, helping your business thrive in the competitive digital landscape.
